How Shippo Found Product-Market Fit by Leveraging Outsider Status

Shippo co-founders Laura Behrens Wu and Simon Kreuz, two German business school dropouts new to San Francisco, accidentally discovered a massive opportunity in shipping logistics while running an e-commerce handbag business. By staying outsiders to the shipping industry and iterating from a simple label search engine to an API-first platform integrated with Shopify, they built a billion-dollar company serving over 100,000 brands.