      SaaStr · 2015-04-17
      · 4066d
    

Jason Lemkin on SaaS Growth Strategies: Scaling Enterprise Software Startups

Jason Lemkin, founder of SaaStr and former CEO of EchoSign (acquired by Adobe), discusses scaling patterns in SaaS companies on CXO Talk. He reveals that once companies achieve initial traction of $1-1.5M ARR, they scale similarly based on their Average Contract Value (ACV), with different go-to-market strategies applicable to different ACV bands.

6 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Field Sales Threshold

100000$

minimum

Annual Contract Value where field sales becomes applicable

Initial Revenue Traction Threshold

1-1.5$M ARR

median

SaaS companies before scaling patterns converge

Low ACV Inside Sales Threshold

5000$

median

Annual Contract Value for high-velocity inside sales models

Mid ACV Inside Sales Threshold

20000$

median

Annual Contract Value for lower-velocity inside sales models

Optimal Metrics Reporting Cadence

7days

maximum

Days after month-end for best practice startup metric reporting

SaaStr Monthly Traffic

1000000views/month

median

SaaStr community site traffic circa 2015