Five Critical Questions SaaS CEOs Must Answer: Lessons from a Decade of Leadership

Dave Kellogg previews his SaaStr 2019 presentation on the five fundamental questions that persistently challenge SaaS startup CEOs: timing of fundraising, team composition, board management, competitive positioning, and organizational focus. Drawing from 10+ years as CEO and CMO at multiple enterprise software companies, Kellogg argues these questions can determine company success or failure, with a bonus sixth question about winning.