Palo Alto's Full Recovery After 2008 Financial Crisis Signals SaaS Market Expansion

Jason Lemkin reflects on Palo Alto's complete recovery from the 2008 financial crisis by October 2012, noting that office and retail spaces are now fully occupied after years of vacancy. The article argues that SaaS fundamentals proved resilient during the downturn and that the sector's renewal-based business model enabled continued growth. Lemkin positions this recovery as evidence that SaaS is entering a new phase of market dominance across all software segments.