Your guide to sales-assist: How PLG companies scale with sales

The article examines how product-led growth (PLG) companies like Slack ultimately hire sales teams to scale beyond organic growth, shifting from bottom-up user adoption to enterprise deal capture. It challenges the myth that successful PLG businesses can operate without sales, showing instead that strategic sales hiring is essential for converting product-driven user bases into high-value contracts. The piece explores how PLG and sales-led growth (SLG) strategies complement each other in mature SaaS companies.