Your guide to PLG + enterprise: How Similarweb built a $190M growth engine with product-led growth

Similarweb demonstrates how product-led growth (PLG) can successfully scale to enterprise customers, achieving $190M revenue run rate with 115% net dollar retention rate. The article explores how PLG strategies like ungated free tools and inbound funnels can drive enterprise adoption while maintaining strong unit economics. The piece includes practical guidance on product-led onboarding and combines case studies from Similarweb and Supermetrics to illustrate PLG effectiveness at scale.