Why your marketing isn't working

Kyle Poyar explores why B2B marketing often fails, presenting Emily Kramer's frameworks of Fuel & Engine (balancing content creation with distribution channels) and RAM (Random Acts of Marketing), which diagnose ineffective marketing practices. The article also discusses how product-market fit has evolved from a destination to a continuous treadmill, examining OpenAI's path to $500B in revenue through multiple business models, and provides insights from growth leaders on the current SaaS M&A landscape and AI adoption challenges.