The slow decay of growth (and how to avoid it)

The article analyzes growth endurance benchmarks across SaaS companies, revealing that median growth endurance in 2025 was only 43%, and presents four concrete strategies used by exceptional companies to maintain fast growth: resetting GTM velocity, shifting to recurring campaigns, implementing bold pricing changes, and optimizing onboarding. The research shows that fewer than 18% of startups maintain or improve their growth rate year-over-year, but top quartile performers achieve 80%+ endurance through velocity, channel efficiency, and pricing innovation.