The best growth advice of 2023
A curated retrospective of 2023's most impactful growth strategies from fast-growing SaaS startups, organized around product-market fit, marketing and acquisition, activation and monetization, and sales expansion. The article synthesizes learnings from founders at companies like Figma, Miro, Tango, and Pinecone, highlighting tactics ranging from automated outbound to PLG pricing optimization to product-qualified lead scoring. The five most popular editions explored outbound automation, rapid user growth playbooks, modern SaaS metrics, user onboarding evolution, and SaaS homepage frameworks.
Metrics in this report
20percent
Increase in activations from paid campaigns optimized for activations vs. signups, Markup case study
-40percent
Short-term reduction in self-serve MRR after removing credit card requirement, Uscreen case study
10xmultiplier
Compared to other website entry points, Pleo case study
10-15qualified meetings per week
Warmly's automated LinkedIn outreach productivity
40percent
Peak percentage of Tango's traffic from TikTok influencer network cultivation
70percent
Deputy grew self-serve from 0 to 70%+ of new customers through threshold optimization
30percent
Percentage of new sign-ups driven by ungated sidecar products, Eraser case study
200000users
Tango grew from 0 to 200,000 users in 14 months post-launch