      growthunhinged.com · 2022-12-14
      · 1267d
    

The best growth advice of 2022

A comprehensive compilation of 2022's most impactful growth strategies across product-led growth (PLG), activation, conversion, and sales expansion tactics. The article synthesizes best practices from high-growth companies like Zapier, Airtable, Hotjar, and Similarweb, emphasizing reverse trials, sales-assist hybrid models, product qualified leads, and pricing optimization as key growth levers.

6 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

DigitalOcean Incremental Revenue from Pricing

13million USD

Additional revenue generated from price increase experiments

First-Day User Retention

40-60percent

average

Average SaaS company; represents users who return after first day

Hotjar ARR (Bootstrapped)

50million USD

minimum

PLG company achieving this ARR without venture capital

Referral Sign-up Multiplier

2.0multiplier

best-in-class

Fastest-growing companies vs. median

SDR/BDR Hiring Among PLG Companies

54percent

PLG companies actively hiring for outbound roles (PeerSignal.org data)

Zapier Total Funding

1.3million USD

Capital raised before scaling to $140M revenue run-rate