growthunhinged.com · 2025-10-19 · 228d

Is AI adoption slowing down?

New data from Ramp shows AI adoption among US businesses declined in September 2025, marking the second spending decline of the year, though retention rates for AI products are improving significantly. The article examines the tension between AI companies' massive capital spending ($1T+) and slowing end-user adoption, suggesting a "circular economy of speculation" where AI firms primarily spend with each other. Key insights include tech sector saturation (73% adoption, plateauing), finance sector strength (58% adoption), and the monetization challenges facing AI vendors like OpenAI, which is pursuing social media as a "last-resort" revenue model.

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Metrics in this report

AI Product Adoption Rate

73percent

US technology sector businesses with paid subscriptions to AI products

AI Product Adoption Rate

58percent

US finance sector businesses with paid subscriptions to AI products

AI Product Adoption Rate

34percent

US retail sector businesses with paid subscriptions to AI products

AI Product Adoption Rate

28percent

US construction sector businesses with paid subscriptions to AI products

AI Product Adoption Rate

22percent

US accommodation and food services sector businesses with paid subscriptions to AI products

AI Product Annualized Retention Rate

60percent

2023 baseline

AI Product Annualized Retention Rate

80percent

on-track to exceed

2025 projection

Podcast Survival Rate

8percent

Podcasts that make it past 10 episodes