How to Read Cash Flow Statements
This article explains how to read and interpret cash flow statements, emphasizing their critical role as a bridge between accrual-basis income statements and actual cash movements in SaaS companies. It breaks down the three main sections (operating, investing, and financing activities), illustrates common adjustments for non-cash items like stock-based compensation and deferred commissions, and provides data showing SaaS companies typically operate at negative FCF margins for extended periods before reaching 25-30%+ margins at scale.
Metrics in this report
5%percent of R&D spend
typical
SaaS companies (usual fraction of total engineering time)
3-5years
typical
SaaS companies' chosen amortization period for capitalized commissions
-137%percent
median
SaaS companies at $10M ARR (0 quarters post-$10M milestone)
-85%percent
top-quartile
SaaS companies at $10M ARR (0 quarters post-$10M milestone)
0%percent
top-quartile
SaaS companies 16 quarters after $10M ARR
-19%percent
median
SaaS companies 16 quarters after $10M ARR
25-30%percent
target
Mature/scale-stage SaaS companies
1.7multiple
null
Relative to FCF margin importance in SaaS valuation multiples (2-factor regression)