onlycfo.io · 2023-01-26 · 1225d

How to Read Cash Flow Statements

This article explains how to read and interpret cash flow statements, emphasizing their critical role as a bridge between accrual-basis income statements and actual cash movements in SaaS companies. It breaks down the three main sections (operating, investing, and financing activities), illustrates common adjustments for non-cash items like stock-based compensation and deferred commissions, and provides data showing SaaS companies typically operate at negative FCF margins for extended periods before reaching 25-30%+ margins at scale.

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Metrics in this report

Capitalized Internal-Use Software

5%percent of R&D spend

typical

SaaS companies (usual fraction of total engineering time)

Deferred Commission Expense Period

3-5years

typical

SaaS companies' chosen amortization period for capitalized commissions

FCF Margin

-137%percent

median

SaaS companies at $10M ARR (0 quarters post-$10M milestone)

FCF Margin

-85%percent

top-quartile

SaaS companies at $10M ARR (0 quarters post-$10M milestone)

FCF Margin

0%percent

top-quartile

SaaS companies 16 quarters after $10M ARR

FCF Margin

-19%percent

median

SaaS companies 16 quarters after $10M ARR

FCF Margin Target

25-30%percent

target

Mature/scale-stage SaaS companies

Revenue Growth Relative Importance

1.7multiple

null

Relative to FCF margin importance in SaaS valuation multiples (2-factor regression)