      growthunhinged.com · 2023-05-31
      · 1100d
    

Your guide to growth marketing & PLG

The article features an interview with Webflow's Head of Growth Marketing Bruno Estrella on scaling growth marketing in a product-led growth (PLG) company from seed to Series C. It covers the evolution of growth marketing roles, channel validation, unit economics alignment, and the strategic importance of SEO and user-generated content for B2B PLG products.

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Metrics in this report

ARR at Series B/C Transition

$10,000,000dollars

Webflow's ARR when transitioning from bootstrapped early-stage to venture-backed growth phase (early 2019)

Employee Headcount Growth

600employees

Webflow's headcount after four years of hypergrowth (2019-2023)

Total Funding Raised

$300,000,000dollars

Webflow's total venture capital raised through Series C stage