Do you need a GTM engineer?

The article examines the hype around GTM engineering as a job function, finding that despite significant online buzz and media attention, actual hiring demand remains limited—with only 45 job postings in the past month despite widespread interest. Companies are hesitant to hire GTM engineers full-time due to unknown ROI and instead are outsourcing to agencies, with an estimated 45% of GTM engineering titles actually being agency/consultant roles rather than in-house positions.