onlycfo.io · 2025-03-04 · 457d

Do Gross Margins Matter? When and why to care about gross margins. And what is AI's impact on gross margin

Gross margins represent the ceiling on profitability and are sticky over time, making them critical to long-term valuation, but focus should be prioritized based on company scale, growth rate, and deviation from benchmarks. Operating expenses, by contrast, improve dramatically with scale through leverage. AI products present a novel dynamic where gross margins are currently lower than traditional SaaS but expected to improve as inference costs decline, requiring different analytical treatment than legacy software.

11 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Gross Margin

73percent

median

SaaS companies with <$25M ARR

Gross Margin

71percent

median

SaaS companies with $25-$50M ARR

Gross Margin

72percent

median

SaaS companies with $50-$100M ARR

Gross Margin

74percent

median

SaaS companies with $100-$200M ARR

Gross Margin

77percent

median

SaaS companies with >$200M ARR

Gross Margin

86percent

top-quartile

SaaS companies with <$25M ARR

Gross Margin

83percent

top-quartile

SaaS companies with >$200M ARR

Sales & Marketing OpEx as % of Revenue

85percent

average

SaaS companies with <$25M ARR, 2020

Sales & Marketing OpEx as % of Revenue

38percent

average

SaaS companies with $100M+ ARR, 2024 1H

Total OpEx as % of Revenue

290percent

average

SaaS companies with <$25M ARR, 2024 1H

Total OpEx as % of Revenue

82percent

average

SaaS companies with $100M+ ARR, 2024 1H