Do Gross Margins Matter? When and why to care about gross margins. And what is AI's impact on gross margin
Gross margins represent the ceiling on profitability and are sticky over time, making them critical to long-term valuation, but focus should be prioritized based on company scale, growth rate, and deviation from benchmarks. Operating expenses, by contrast, improve dramatically with scale through leverage. AI products present a novel dynamic where gross margins are currently lower than traditional SaaS but expected to improve as inference costs decline, requiring different analytical treatment than legacy software.
Metrics in this report
73percent
median
SaaS companies with <$25M ARR
71percent
median
SaaS companies with $25-$50M ARR
72percent
median
SaaS companies with $50-$100M ARR
74percent
median
SaaS companies with $100-$200M ARR
77percent
median
SaaS companies with >$200M ARR
86percent
top-quartile
SaaS companies with <$25M ARR
83percent
top-quartile
SaaS companies with >$200M ARR
85percent
average
SaaS companies with <$25M ARR, 2020
38percent
average
SaaS companies with $100M+ ARR, 2024 1H
290percent
average
SaaS companies with <$25M ARR, 2024 1H
82percent
average
SaaS companies with $100M+ ARR, 2024 1H