Clouded Judgement: SaaS Valuation Multiples & Operating Metrics Analysis (July 2025)
This weekly update provides comprehensive benchmarking data on cloud software company valuations, showing median EV/NTM revenue multiples of 5.5x overall and 21.6x for high-growth companies (>25% growth). The article presents operating metrics across the SaaS ecosystem including gross margin (76% median), net retention (108% median), and CAC payback periods (72 months median), demonstrating the relationship between growth rates and valuation multiples.
Metrics in this report
72months
median
Public SaaS companies
5.5x
median
Overall public SaaS companies
21.6x
median
High-growth SaaS (>25% NTM growth)
8.9x
median
Mid-growth SaaS (15-25% NTM growth)
4.2x
median
Low-growth SaaS (<15% NTM growth)
18percent
median
Public SaaS companies
16percent
median
Public SaaS companies
76percent
median
Public SaaS companies
11percent
median
Public SaaS companies
108percent
median
Public SaaS companies
-4percent
median
Public SaaS companies
24percent
median
Public SaaS companies
38percent
median
Public SaaS companies