cloudedjudgement.substack.com · 2025-07-04 · 335d

Clouded Judgement: SaaS Valuation Multiples & Operating Metrics Analysis (July 2025)

This weekly update provides comprehensive benchmarking data on cloud software company valuations, showing median EV/NTM revenue multiples of 5.5x overall and 21.6x for high-growth companies (>25% growth). The article presents operating metrics across the SaaS ecosystem including gross margin (76% median), net retention (108% median), and CAC payback periods (72 months median), demonstrating the relationship between growth rates and valuation multiples.

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Metrics in this report

CAC Payback Period

72months

median

Public SaaS companies

EV/NTM Revenue Multiple

5.5x

median

Overall public SaaS companies

EV/NTM Revenue Multiple

21.6x

median

High-growth SaaS (>25% NTM growth)

EV/NTM Revenue Multiple

8.9x

median

Mid-growth SaaS (15-25% NTM growth)

EV/NTM Revenue Multiple

4.2x

median

Low-growth SaaS (<15% NTM growth)

FCF Margin

18percent

median

Public SaaS companies

G&A Spend % of Revenue

16percent

median

Public SaaS companies

Gross Margin

76percent

median

Public SaaS companies

NTM Growth Rate

11percent

median

Public SaaS companies

Net Dollar Retention

108percent

median

Public SaaS companies

Operating Margin

-4percent

median

Public SaaS companies

R&D Spend % of Revenue

24percent

median

Public SaaS companies

S&M Spend % of Revenue

38percent

median

Public SaaS companies