Clouded Judgement: New Rules For a New Game

The article argues that traditional SaaS startup playbooks—emphasizing sequential spending, milestone-based funding, and careful planning—are now outdated in greenfield markets where speed and iteration matter more than polish. It presents current SaaS valuation multiples and operating metrics showing that companies must move faster and in parallel across GTM, product, and hiring to avoid being leapfrogged by faster competitors, fundamentally reshaping how successful founders and investors approach startup scaling.