Are we ready for AI sales reps? How RB2B replaced a sales-assist team with an AI avatar
RB2B founder Adam Robinson replaced a two-person sales-assist team with a $99/month AI avatar that handled 1,683 conversations in 22 days, primarily answering common questions about demos, pricing, SOC 2 compliance, and usage calculations. The experiment demonstrates AI's emerging viability for handling routine inbound sales inquiries while raising questions about scalability and full sales cycle automation. The case study illustrates tradeoffs between cost reduction, customer experience, and the limits of current AI in complex sales scenarios.
Metrics in this report
1683conversations
Conversations handled in first 22 days of deployment
99USD/month
Cost to deploy AI avatar replacing two full-time sales-assist staff
5500000USD
RB2B company size with three-person team
16requests
Custom pricing inquiries triaged in first three weeks
304requests
Demo requests processed by AI avatar in first three weeks
98requests
SOC 2 document requests handled in first three weeks