growthunhinged.com · 2025-10-08 · 239d

How to turn ChatGPT into your best pipeline source

The article provides a tactical playbook for using AI discovery (answer engine optimization) as a go-to-market channel, with Docebo—a publicly traded LMS—achieving 12.7% of high-intent leads from AI tools in Q3 2025. Key tactics include measuring AI search performance through branded search volume and share-of-voice, targeting late-funnel money keywords, and optimizing content structure for LLM consumption.

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Metrics in this report

AI Discovery Pipeline Contribution

12.7%percent

actual

High-intent leads from AI tools at Docebo in Q3 2025

AI Discovery Quarterly Growth

500%percent

actual

Docebo AI-sourced leads growth from Q1 2024 to Q3 2025

AI Discovery Year-over-Year Growth

429%percent

actual

Docebo AI-sourced leads growth from Q3 2024 to Q3 2025

Branded Search Traffic Share

85%percent

actual

Current share of Docebo's Google search traffic from branded keywords

Branded Search Traffic Share - Prior Year

65%percent

actual

Share of Docebo's Google search traffic from branded keywords in prior year

ChatGPT Weekly Active Users

800000000users

actual

Current reported ChatGPT WAU as of article publication

Click Reduction from AI Overviews

26%percent

actual

Reduction in clicks to Docebo when AI overview appears in search results

Competitor Share of Voice in AI Queries

18%percent

actual

Next highest competitor's share-of-voice in top AI search queries

Money Keywords to Target

200count

actual

Number of late-funnel keywords Docebo identified for enterprise buyer consideration

Non-Branded Search Traffic Share

15%percent

actual

Current share of Docebo's Google search traffic from non-branded keywords

Share of Voice in AI Queries

25%percent

actual

Docebo's share-of-voice in top AI search queries within LMS category