growthunhinged.com · 2025-09-03 · 274d

Why everyone's switching to AI credits

Credit-based pricing models are becoming the standard for AI software as companies like OpenAI and Salesforce adopt them, driven by the reality that AI costs aren't dropping as predicted and token consumption from power users creates unprofitable usage patterns. The article explains why credits solve the complexity of variable AI costs and how they enable better monetization than traditional seat-based or unlimited subscription models. Large incumbents shifting to credits validate the model and make adoption easier for startups.

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Metrics in this report

Heavy User Consumption

70-80percent of total tokens

Percentage of token consumption from 10% of users

LLM Output Token Cost

10USD per million tokens

GPT-5 pricing (H2 2025)

LLM Output Token Cost

40USD per million tokens

GPT-4o Pro pricing (H1 2024)