      growthunhinged.com · 2021-07-22
      · 1778d
    

7 New Product-Led Growth Insights from OpenView's 2021 SaaS Product Benchmarks

Kyle Poyar analyzes OpenView's 2021 SaaS Product Benchmarks report covering 250+ companies to identify seven key insights on product-led growth. The article warns that as PLG becomes trendy, many companies are adopting product-led strategies without proper execution, becoming 'product-led imposters.' The analysis draws from a dataset where 48% of respondents had $1-10M ARR and 19% exceeded $30M ARR.

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Metrics in this report

Respondent Distribution - Expansion Stage

48percent

Companies with $1-10M ARR in the benchmark dataset

Respondent Distribution - Later Stage

19percent

Companies with over $30M ARR in the benchmark dataset

Sample Size (Companies Surveyed)

250companies

OpenView 2021 SaaS Product Benchmarks report

Year-over-Year Sample Growth

70percent

Increase from 2020 to 2021 OpenView benchmarks