What's Working in AI for GTM: 40 AI Use Cases Driving Real Revenue Impact

This article catalogs 40 AI use cases across content creation, growth marketing, prospecting, and sales engagement that GTM teams are successfully deploying to improve conversion rates, generate pipeline at scale, and capture efficiency gains. The article provides detailed step-by-step workflows and implementation examples from 30 GTM leaders, showing that most high-impact AI plays can be built with general-purpose LLMs and affordable off-the-shelf tools rather than custom AI engineering.