      growthunhinged.com · 2026-01-07
      · 148d
    

What's working in SaaS pricing right now

Analysis of 1,800 SaaS pricing changes from 2025 reveals four dominant trends: credit models exploded 126% YoY, AI features are being bundled into core plans, seat-based pricing is being enhanced with new monetization levers, and the industry is moving toward simplicity. The article provides frameworks for implementing credit-based pricing and shows how companies like Figma, HubSpot, Salesforce, Notion, and Slack are evolving their pricing strategies.

8 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

AI Add-on to Bundled Price Increase

2.5-5USD per user per month

Notion, Slack, Loom pricing changes when bundling AI

Companies Offering Credit Models

79count

PricingSaaS 500 Index as of end of 2025

Credit Model Adoption Growth

126percent

year-over-year

PricingSaaS 500 Index, 2024-2025

Feature Packaging Changes

43percent

Of all 1,800 pricing changes in 2025

Lovable Pricing Update Frequency

1per month

Meaningful pricing updates, Lovable (high-growth AI-native company)

Pricing Changes Per Company

3.6count

average

Top 500 SaaS companies in 2025

Pricing Structure Changes

40percent

Of all 1,800 pricing changes in 2025

Usage Limit Changes

17percent

Of all 1,800 pricing changes in 2025