      Tomasz Tunguz Blog · 2022-10-10
      · 1333d
    

Marketing Strategy for Hypergrowth: Insights from Atlassian's CMO

Tomasz Tunguz hosts an Office Hours session with Carilu Dietrich, who led marketing at Atlassian through its growth from $150M to $450M in revenue and IPO. The discussion covers PLG marketing strategies, budget optimization approaches, positioning development, and rebranding decisions, drawing on Dietrich's experience advising leading SaaS companies.

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Metrics in this report

Company Revenue at Marketing Leadership End

450$M

peak

Atlassian at end of Carilu Dietrich's tenure before IPO

Company Revenue at Marketing Leadership Start

150$M

baseline

Atlassian when Carilu Dietrich took on corporate marketing role

Office Hours Newsletter Readership

150000subscribers

current

Tomasz Tunguz newsletter subscriber base