Lessons from Selling EchoSign: A Founder's 4-Year Retrospective on M&A Strategy

Jason Lemkin reflects on his experience selling EchoSign to Adobe, analyzing what went right and wrong in the acquisition. He shares actionable frameworks for founders considering exits, including the 10x capital rule, timing considerations, and long-term SaaS growth dynamics. Key insight: selling at Initial Scale may be premature despite attractive offers, as post-acquisition growth often accelerates with proper resources.