Musings on Markets · 2026-02-24 · 100d

Corporate Cash Return Policy: Dividends vs. Buybacks in 2025

Analysis of how firms decide on cash returns to shareholders through dividends or buybacks, arguing that dividend policy is dysfunctional due to inertia and peer-group conformity. The author advocates for flexible buybacks over sticky dividends, supported by data showing buybacks comprising over 60% of cash returns in the last decade.

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Metrics in this report

Buyback Share of Total Cash Returns

60+%

minimum

US companies, last decade

Dividend Maintenance Rate

100%

annual observation

Years where dividend-unchanged companies exceeded dividend-changing companies, 1988-2025