9 observations · 9 reports · 3 publishers

S&M Spend as % of Revenue.

Every S&M Spend as % of Revenue observation from our practitioner benchmark corpus. Latest: Clouded Judgement (2026).

← All benchmark reports
Observations
9
Reports
9
Publishers
3
Latest
Clouded Judgement
2026-01-23
37 percent
Clouded Judgement
2026
median
Public SaaS companies
Clouded Judgement: The Year of Multi-Modal AI and SaaS Valuation Analysis →
37 percent
Clouded Judgement
2026
median
Public SaaS companies
Clouded Judgement: Platform of Platforms →
54% percent
KeyBanc
2024
median
Sales allocation of S&M budget, Private SaaS companies 2023
2024 KeyBanc Capital Markets & Sapphire Ventures SaaS Survey: Growth Deceleration and Profitability Focus →
49% percent
OnlyCFO
2023
average
Top 10 fastest-growing public cloud companies (NTM revenue growth 27-33%)
Innovation or Distribution? Analyzing R&D vs S&M Spend in SaaS →
59 percent
Clouded Judgement
2021
LTM
HashiCorp at IPO filing (Nov 2021)
HashiCorp: Benchmarking the S-1 Data →
43 percent
Clouded Judgement
2021
median
Public SaaS companies at scale
Clouded Judgement →
116 percent
Clouded Judgement
2021
highest-observed
Public SaaS peers analyzed; next highest is Snowflake at 81%
Monday.com S-1 Analysis: Benchmarking Growth, Margins, and Unit Economics Against Public SaaS Peers →
10 percent
Clouded Judgement
2021
DigitalOcean 2020 (vs. 14% in 2018, 12% in 2019)
DigitalOcean S-1 Analysis: Benchmarking Cloud Infrastructure Economics at IPO →
9 percent
Clouded Judgement
2021
lowest
Olo vs. public SaaS peers; median is 44%, next closest competitor at 16%
Olo: Benchmarking the S-1 Data →