3 observations · 3 reports · 1 publishers
Annual Churn Rate.
Every Annual Churn Rate observation from our practitioner benchmark corpus. Latest: OnlyCFO (2025).
Observations
3
Reports
3
Publishers
1
Latest
OnlyCFO
2025-04-07
2025-04-07
10 percent
OnlyCFO
2025
Illustrative example for customer lifespan calculation
Lies of Churn Rates & Customer Lifetime Value →
Lies of Churn Rates & Customer Lifetime Value →
<10% percent
OnlyCFO
2024
top-quartile
Enterprise software historical benchmark
Is ARR Dead? The Erosion of SaaS's North Star Metric in the Age of AI and Usage-Based Pricing →
Enterprise software historical benchmark
Is ARR Dead? The Erosion of SaaS's North Star Metric in the Age of AI and Usage-Based Pricing →
20 percent
OnlyCFO
2024
Case study company with oversized GTM pod; noted as unsustainably high
VC Money Makes You Dumb: Metric Tunnel Vision and GTM Pod Unit Economics →
VC Money Makes You Dumb: Metric Tunnel Vision and GTM Pod Unit Economics →