Maven's Community-First Path to Unicorn Status: Building Product-Market Fit in Women's Healthcare

Maven founder and CEO Kate Ryder shares how she leveraged community insights and a B2C-first approach to build the first female-led telemedicine unicorn. Starting with deep conversations with women about family planning and healthcare gaps, Ryder validated a massive market opportunity and iterated to build a B2B2C telehealth platform serving women and families across fertility, pregnancy, pediatrics, and parenting.