      First Round (Paths to PMF) · 2023-10-18
      · 959d
    

Building Community Before Product: Live Tinted's Path to Product-Market Fit

Live Tinted CEO Deepica Mutyala shares how she built a 75,000-person online community before launching her beauty brand, leveraging viral content and community engagement to achieve product-market fit. Her signature Huestick product won the Allure Best in Beauty Award three years running and sold over 1 million units since 2018. The article explores an unconventional founder journey that prioritizes community-building and marketing ahead of product development.

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Metrics in this report

Huestick Award Wins

3years

consecutive

Allure Best in Beauty Awards

Huestick Product Sales

1,000,000+units

cumulative since 2018

Total lifetime sales

Huestick Units Pre-Launch Sold

500,000+units

first sales milestone

Initial product demand

Online Community Size at Launch

75,000followers/members

at product launch

Live Tinted pre-launch community

Viral Video Views

10,000,000views

peak viral video

Red lipstick hack YouTube video