SaaStr · 2022-06-19 · 1445d

Early Warning Signs: Know Within 30 Days If Your VP Sales Hire Will Fail

Jason Lemkin provides a framework for evaluating VP Sales performance in the first 30-90 days, focusing on recruitment capability and revenue improvements. The article argues that great VPs of Sales demonstrate measurable results quickly through team building, underperformer removal, and pipeline acceleration, with majority of first VP Sales hires failing within 12 months.

4 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Expected Revenue Growth Timeline

90days

average

Time to demonstrate material revenue improvements (one sales cycle)

First 30 Day Hiring Target

1-2reps

minimum

Great reps that VP Sales should bring into organization

New VP Sales Success Rate with Extended Timeline

0.239%%

none specified

VPs given 'more time' to close deals, generate pipe, meet customers, understand product

Revenue Growth Example

100%% growth

sample

One cited VP Sales doubled sales in 90 days