SaaStr · 2022-06-19
· 1445d
Early Warning Signs: Know Within 30 Days If Your VP Sales Hire Will Fail
Jason Lemkin provides a framework for evaluating VP Sales performance in the first 30-90 days, focusing on recruitment capability and revenue improvements. The article argues that great VPs of Sales demonstrate measurable results quickly through team building, underperformer removal, and pipeline acceleration, with majority of first VP Sales hires failing within 12 months.
Metrics in this report
Expected Revenue Growth Timeline
90days
average
Time to demonstrate material revenue improvements (one sales cycle)
First 30 Day Hiring Target
1-2reps
minimum
Great reps that VP Sales should bring into organization
New VP Sales Success Rate with Extended Timeline
0.239%%
none specified
VPs given 'more time' to close deals, generate pipe, meet customers, understand product
Revenue Growth Example
100%% growth
sample
One cited VP Sales doubled sales in 90 days