Building Internal Product Momentum: Mihika Kapoor's Five Strategies for Getting Ideas Approved at Figma

Mihika Kapoor, founding PM of Figma Slides, shares her strategies for gaining internal buy-in and resources for a new product idea within a large organization. Her approach centered on creating "viral moments" through storytelling, dramatics, and strategic positioning rather than relying solely on polished product demos. The article outlines five proven tactics that transformed Figma Slides from a hackathon project into one of the company's most anticipated launches.