Hiring a Great VP of Sales: Strategic Timing and Recruitment Framework

Jason Lemkin shares insights on when and how to hire a VP of Sales for SaaS companies, emphasizing that founders should lead early sales efforts themselves until reaching approximately $1-1.5M in recurring revenue. The article stresses that the primary job of a VP Sales is team recruitment, not closing deals, and recommends hiring at least two performing sales reps before bringing in a VP to establish a repeatable sales process.