SaaStr · 2025-04-24
· 406d
Best Practices for Communicating Bad News to Investors and Stakeholders
Jason Lemkin advises SaaS founders on how to properly handle and communicate bad news to investors, board members, and key stakeholders. Rather than hiding problems, founders should proactively share challenges, provide context, and present mitigation plans to maintain confidence. Transparent and consistent communication is critical to navigating difficult periods without losing investor support.
Metrics in this report
Billion Dollar Exit Rate
3 of 6%
billion+ valuation
Early stage VC portfolio companies from author's investments
Investor Update Deadline
10thday of month
maximum delay
Critical timing for founder communications during difficult periods
Minimum Stakeholder Meeting Frequency
4times per year
minimum
Quarterly in-person or Zoom meetings with key investors and board members
Successful Exit Rate
5 of 6%
unicorn conversion
Early stage VC portfolio companies from author's investments