Building Product-Market Fit in Emerging Markets: Braze's Journey from Appboy to IPO

Braze co-founders Bill Magnuson and Kevin Wang share how they built a mobile engagement platform before the market existed, maintaining conviction through six years until Series D when they finally received multiple term sheets. The company successfully navigated early skepticism and customer churn to eventually achieve an IPO and multi-billion dollar valuation by pioneering the mobile marketing category.