How to Double Sales in 90 Days: VP Sales Leadership Through Team Optimization

Jason Lemkin shares how his VP of Sales, Brendon Cassidy, doubled net new revenue in 90 days without product changes, new customers, or pricing adjustments. The key was optimizing revenue per lead by upgrading the sales team with proven closers, promoting high-potential reps, eliminating underperformers, and shifting focus from pipeline metrics to actual deal closure.