B2B Startups Face Steeper Layoffs Than B2C in 2023 Despite Smaller Workforce Reductions

Tomasz Tunguz analyzes how layoff patterns between B2B and B2C startups have inverted in 2023, with B2B companies now reducing headcount more aggressively than B2C for the first time since 2020. While both segments cut approximately 15% of staff on average, B2B companies face unique pressures from customer downsizing and prolonged sales cycles. The shift reflects structural differences in business model volatility and revenue stability between the two segments.