Scaling Company Culture Through Intentional Hiring Traditions: The Gusto Case Study

Josh Reeves, CEO of Gusto, shares how the payroll and HR platform scaled from 3 founders to 600+ employees across two offices while preserving company culture through intentional hiring practices rooted in authentic traditions. The article details Gusto's philosophy that hiring is fundamentally a search for alignment across values, motivation, and skillset, and provides examples of how traditions like the company's no-shoes office policy reinforce cultural identity during rapid growth.