      review.firstround.com · 2016-07-06
      · 3619d
    

A/B Testing as a Management Framework: Lessons from LinkedIn, Wealthfront, and eBay

Instacart VP of Product Elliot Shmukler discusses how A/B testing serves as an effective management framework beyond product development, enabling faster decision-making and team empowerment. He contrasts Type 1 (irreversible) and Type 2 (reversible) decisions, advocating for universal A/B testing to encourage rapid experimentation. The article explores how different product management styles—visionary versus data-driven—can be reconciled through structured testing approaches.

3 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

LinkedIn Page View Attribution

50%

approximately

Portion of LinkedIn page views driven by Shmukler's team

LinkedIn Product Team Size

15people

headcount

Team led by Shmukler responsible for nearly 50% of page views

Wealthfront Client Assets Under Management

150 million to 3 billion+$

growth range

During Shmukler's tenure as VP of Product