The Revlon Test: Defining Your Company's Core Value Proposition
Dave Kellogg introduces 'the Revlon test,' a framework for CEOs to distill their company's ultimate benefit into a single word, using Charles Revson's famous quote that Revlon sells 'hope' rather than cosmetics. The article demonstrates how this test applies to publishing industry challenges and explains how MarkLogic sells 'agility' by enabling publishers to rapidly build content applications in response to market uncertainty.
Metrics in this report
30 to 1000$M
during Dave Kellogg's CMO tenure
Business Objects company growth period
5xmultiple
from 2012-2018
Host Analytics company growth under Dave Kellogg's CEO tenure
50%
reduction from baseline
Host Analytics operational efficiency improvement
0 to 80$M
over 6 years
MarkLogic company growth under Dave Kellogg's CEO tenure
500$M
at time of Dave Kellogg's SVP/GM role
Business segment size at Salesforce