SaaStr · 2014-06-10
· 4377d
When to Launch Your First User Conference: A SaaS Growth Strategy
Jason Lemkin argues that SaaS companies with 100 customers should host their first user conference to build community, leverage customers as salespeople, and strengthen relationships. The article outlines four key benefits and provides guidance on starting small and scaling the conference over time.
Metrics in this report
Conference Attendance Growth
350-500attendees
achieved
RealTech Conference years 1-2 (external example)
Minimum Customer Base for First Conference
100customers
recommended
SaaS company user conference launch threshold
Minimum Viable Conference Attendance
20-50customers
minimum
First year user conference when geographically distributed
Relationship Longevity
1-2years
duration
Loyalty duration from single in-person meeting with product delivery
Relationship Strength Multiplier
100xratio
comparative
In-person vs phone relationship building