Dave Kellogg (independent publication) · 2019-08-09
· 2491d
CEO Best Practice: Proactive Quarterly Board Updates
CEOs should send board updates within 24 hours of quarter-end to demonstrate discipline, preempt questions, and reduce communication friction. The update should include actual results on key metrics like ARR, churn, cash burn, and hiring progress, with a standard template format.
Metrics in this report
ARR Year-over-Year Growth
42-58%%
range
new ARR YoY growth vs ending ARR YoY growth in example
Cash Burn from Operations
$2,250K$
forecast, ahead of plan by $240K
example quarter at GreatCo
Churn ARR
$175K vs $200K plan$
actual vs plan
example quarter at GreatCo
Engineering Hiring Gap
5 headsheadcount
behind plan
machine-learning engineers in example
New ARR Achievement vs Plan
$1,700K vs $1,500K$
actual vs plan
example quarter at GreatCo
Quota-Carrying Reps (QCRs)
12 vs 13 planheadcount
actual vs plan
sales hiring in example