GMV (Gross Merchandise Value): Definition, Formula & Growth Strategies

GMV is the total value of merchandise sold through a platform before deducting fees and expenses, serving as a key traction metric for startups and marketplaces. While useful for demonstrating scale and growth, GMV must be paired with profitability metrics like net revenue and gross margin to avoid misleading stakeholders. The article outlines strategies to increase GMV and explains how it applies differently across business models.