Why Enterprise Search is Small, Not Nascent: Market Maturity vs. Market Size

Dave Kellogg argues that enterprise search is a mature but small market, not a nascent one. Despite being founded in the late 1980s, enterprise search remains 1/10th the size of BI and 1/100th the size of databases because content ranks third in corporate IT priorities, products deliver poor user experience, and search functions as an embedded feature rather than a standalone market.