Why SaaS Companies Should Avoid "Head of" Titles and Hire at Full VP Level Early
Jason Lemkin argues that SaaS founders should hire talented candidates directly into VP roles rather than using intermediary "Head of" titles, even when uncertain about scaling. He illustrates this with a story of a founder who missed hiring an exceptional VP of Sales candidate by offering only a "Head of Sales" position, which the candidate declined. The article contends that indefinite "Head of" titles create confusion internally and externally while demotivating high performers in B2B SaaS environments.
Metrics in this report
$2m-$30mARR
range observed
EchoSign/Adobe Sign maintained same core management team across this growth range
$1m-$2mARR
threshold
SaaS companies at which point clear executive titles matter for external credibility
6months
approximate
Time available to assess and promote interim "Head of" titles to VP
10-15employees
range
Below this, titles have minimal impact; above this, clarity becomes important