SaaStr · 2024-06-02 · 731d

Exit Strategy Advice for SaaS Companies in Seed Fundraising

Jason Lemkin advises SaaS founders raising seed rounds to avoid explicit exit strategy slides in pitch decks, as they signal lack of ambition. Instead, founders should subtly demonstrate acquisition potential through a competitive and cooperative landscape slide that includes potential acquirers with valuations over $1 billion.

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Metrics in this report

Exit Strategy Slide Rejection Rate

>95%

probability

investor non-engagement with explicit exit strategy presentations

Minimum Valuation for Potential Acquirers

>1 billion$

threshold

companies to include in competitive landscape slide

Target SaaS ARR Milestones

50-100-300 million$

range

progression to unicorn status