From Near-Failure to $470M: ClassPass Founder's Nine Lessons on Marketplace Product/Market Fit

ClassPass founder Payal Kadakia shares how she pivoted from a failed search-engine model to a successful membership platform, emphasizing the importance of focusing on customer behavior over vanity metrics. The article outlines nine key lessons for marketplace startups seeking product/market fit, including the dangers of false signals like press coverage and the value of manual processes in product development.