Evaluating Content Syndication Channels for Startup Growth

Tomasz Tunguz analyzes four content distribution channels (RSS, email, content hubs, and social media) by evaluating their strengths and weaknesses across distribution, measurement, retention, and brand control. He argues that RSS is declining due to Google Reader's shutdown, while email faces deliverability challenges. The optimal strategy combines multiple channels—particularly content hubs with social media distribution—to leverage complementary strengths.