      First Round (Paths to PMF series) · 2023-03-15
      · 1177d
    

Binti's Path to Product-Market Fit: Immersive User Research and Strategic Pivoting

Binti CEO Felicia Curcuru shares her journey to product-market fit in child welfare software, emphasizing the importance of immersive user research and willingness to pivot. Starting with a consumer-facing adoption application product, Curcuru discovered that the real opportunity lay in enterprise software for state and county child welfare agencies. Her strategy of shadowing social workers and spending time in the problem space became the most powerful accelerator for building a product that achieved widespread adoption.

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Metrics in this report

Agency Adoption

400agencies

total

Child welfare agencies using Binti across 34 states

Children Served

100000children

minimum

Children nationally served through Binti's platform

Current Team Size

100people

headcount

Binti team size at time of article

Families Onboarded Pre-Seed

100families

cumulative

Hand-held through adoption application process before seed round

Market Coverage

36%

percentage

Portion of U.S. population served by Binti

Pre-seed Funding Amount

350000$

initial

Binti's first fundraise from angels

Seed Round Funding

2000000$

Series A equivalent

Binti's 2015 seed round led by First Round

State Coverage

34states

total

Number of U.S. states where Binti operates