Tomasz Tunguz (Theory Ventures) · 2019-08-26 · 2474d

DataDog's S-1 Analysis: Benchmarking 7 Key Metrics Against NewRelic and AppDynamics

Tomasz Tunguz analyzes DataDog's S-1 filing, comparing its financial metrics and growth trajectory to competitors NewRelic and AppDynamics. DataDog demonstrates superior profitability, sales efficiency, and net dollar retention while growing at 95% YoY, achieving 2-4x better return on invested capital than peers. The company's product-led go-to-market strategy and customer base diversification across price points position it as an exceptional business at IPO.

18 metrics· Cited 0× in the knowledge base ·Open source ↗

Metrics in this report

Annual Recurring Revenue (ARR)

333M$

at IPO filing

DataDog

Average Customer Value

23k$

mean at IPO

DataDog

Average Customer Value

8k$

mean at IPO

NewRelic

Average Customer Value

104k$

mean at IPO

AppDynamics

Enterprise Customers ($1M+)

40customers

at IPO filing

DataDog

High-Value Customers ($100k+)

590customers

at IPO filing

DataDog

International Revenue

24%

of total revenue

DataDog

Largest Customer Revenue Concentration

5%

maximum of ARR

DataDog

Net Dollar Retention

151%

annual cohort expansion

DataDog

Net Dollar Retention

129%

estimated from comparison

NewRelic and AppDynamics

Net Income Margin

-65%

pre-IPO

NewRelic and AppDynamics

New Products Bookings Contribution

35%

of total bookings

DataDog

Return on Invested Equity

2-4xmultiple vs peers

revenue per venture dollar

DataDog

Sales & Marketing ROI

1.68gross profit per $1 S&M spend

mean

DataDog

Total Customer Count

8800customers

at IPO filing

DataDog

Trailing Twelve Months Revenue

265M$

current period

DataDog

YoY Revenue Growth Rate

95%

pre-IPO

DataDog vs NewRelic

YoY Revenue Growth Rate

150%

pre-IPO

AppDynamics